Vision & Mission

Our vision is to be the best trade association in the nation.
Our mission is to help credit unions succeed by providing cooperative solutions.

Strategic Objectives…

Objective #1:
Influence government officials and outside publics to embrace credit union perspectives.

Success factors:

• Government officials understand the benefit of credit unions’ cooperative structure, the value credit unions offer NC consumers and the positive economic impact on the State’s economy.
• State and Federal legislators support credit union friendly legislation and don’t support negative legislation.
• The media supports credit unions as a viable alternative to for-profit financial institutions.
• Bankers realize attacking credit unions in NC is detrimental to their relationships with lawmakers, other government officials and the general public.

Objective #2:
Acquire, summarize and disseminate information to positively affect the credit union environment.

Success factors:

• Credit unions continue to grow in membership, assets, loans and services.
• The general public understands the credit union difference and chooses credit unions as their primary financial institution.
• Members embrace the value of their ownership in the credit union.
• Media and government officials ask our opinion on matters affecting the financial services industry.
• The media includes credit union stories in their newspapers, magazines and broadcasts.

Objective #3:
Provide the North Carolina Credit Union community professional development opportunities to enhance their ability to compete in the marketplace.

Success factors:

• Attendance in League professional development programs continues to increase.
• Feedback from participants indicates the programs are helping them compete in the marketplace.
• Credit union professionals and volunteers who don’t typically attend or use League programs start and continue to attend and use the programs.
• Credit unions use the League to provide programs designed specifically for them.

Objective #4:
Research and interpret rules, regulations and laws so credit unions can make informed business decisions.

Success factors:

• The League is a credit union’s first choice for compliance assistance.
• Credit unions trust the League to research and interpret their questions in a timely and accurate way.
• Use of compliance resources continues to grow.
• The league influences the outcome of proposed rules and regulations.

Objective #5:
Identify and deliver business solutions that create mutual benefit for both credit unions and the league.

Success factors:

• Credit unions trust the League to research and complete a comprehensive due diligence on any product or service offered.
• The number of credit unions using our products and services increases.
• The number of products and services each credit union is using increases.
• Each credit union using League products and services continues to grow their members’ use of that product and service.
• We anticipate new products and services before credit unions do.

Objective #6:
Serve as a catalyst to promote credit union philosophy through community outreach and involvement.

Success factors:

• Credit unions continue to support the efforts of the Carolinas Credit Union Foundation.
• Credit union participation in financial literacy programs continues to grow.
• Credit unions are increasingly involved in local community governance, sponsorships and events.